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Professional Code of Ethics

It is the responsibility of a Life Coach to:

  • Always conduct themselves with the highest level of ethics, integrity, accountability and responsibility.
  • Treat all people with absolute dignity and respect as free and equal individuals.
  • Respect individual and commercial confidentiality.
  • Maintain the good reputation of the coaching profession.
  • Comply with both the spirit and the letter of any agreements made.
  • Make all agreements fair and respect all parties to such agreements.
  • Represent true levels of status, title, competence and experience.
  • Clearly state the terms of any agreements including the expectations of both parties.
  • Only claim or imply outcomes that can be demonstrated or guaranteed.
  • Obtain written permission from any person or association before releasing their names as referees or any other information.
  • Recommend different coaches or resources when these will be more appropriate to the clients' needs.
  • Give notice of any or potential conflicts to the client and take appropriate action.
  • Endeavor to enhance public understanding and acceptance of professional coaching.
  • Share skills and experience with fellow associates to further increase the body of knowledge, skills and competencies.
  • Respect all copyrights, agreements, work, intellectual property, trademarks and laws.
  • Use knowledge gained as the basis for all coaching procedures, practices and objectives.
  • Coach minors (people who have not yet had their 18th birthday) only with the express written consent of parent or guardian as appropriate.
  • Contact the relevant professional association immediately if they find themselves in any situation, which may create conflict, litigation or bad publicity.
  • Ensure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the appropriate authority.
  • Only offer professional information or advice that they know to be permitted and within their competence to assess.